Architecting Digital Trust & Experience.
18 years of technical leadership in digital marketing, analytics, and data privacy. I build complex systems, lead with empathy, and solve problems others find impossible.
Professional Experience
Chief Product Officer & Co-Founder
Sentinel Insights
Led the technical and product strategy for a real-time consent governance and data quality platform.
- Architected real-time data privacy governance systems.
- Managed product lifecycle from conception to scale.
- Bridged technical strategy with digital marketing needs.
- Built a culture of empathy and collaborative problem solving.
Independent Strategist & Consultant
Digital Marketing Specialist
Over 18 years of experience architecting and implementing high-scale analytics and data tools.
- Implemented enterprise-level Customer Data Platforms (CDPs).
- Specialized in data privacy compliance and tag management.
- Personalization strategy for global digital properties.
- Expert debugger and technical problem solver.
Labs & Side Projects
A collection of tools, experiments, and applications I've developed to solve specific technical gaps in the digital ecosystem.
A lightweight tool to audit website data layer integrity and consent signals.
The core real-time governance engine developed during the Sentinel era.
Articles & Strategy
Thoughts on technical strategy, product leadership, and the intersection of data privacy and marketing.
Why real-time data quality is the next frontier for digital marketing compliance.
A systematic approach to finding needles in multi-platform haystacks.